Wildtattoo was a cultural project for the World Wide Fund for Nature aiming to attract the attention of a young audience. The leading tattoo artists from all around the globe created unique sketches of endangered species on the verge of extinction, protected by the WWF. People could book a tattoo session and donate via the campaign website. 1K bookings, total reach — 80M people.

What I did: website design. Agency: Friends.

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